i used to scoff at those who dove or even those who couldn't appreciate the correctness of the oxford comma, but i learned that the evolution of the language is far more important than my being correct (which is still very important). heck, even well-edited magazines these days are splitting infinitives. so i agree with Ms. McKean:
[T]hose same writers [who preface their use of non-standard words] are giving up one of their inalienable rights as English speakers: the right to create new words as they see fit. Part of the joy and pleasure of English is its boundless creativity: I can describe a new machine as bicyclish, I can say that I'm vitamining myself to stave off a cold, I can complain that someone is the smilingest person I've ever seen, and I can decide, out of the blue, that fetch is now the word I want to use to mean "cool." By the same token, readers and listeners can decide to adopt or ignore any of these uses or forms.my only caveat: 'fetch' is not to be used.